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Toronto, November 9, 2021 ― Today Charity Intelligence released its 2021 Top 10 Impact Charities to direct Canadian donors, who are putting much greater scrutiny into their giving, to the charities making the greatest impact.

Most charities claim that they “make a difference” in the lives of those they work with. Charity Intelligence’s rigorous analysis measures the difference, or the impact, charities actually make to see how each dollar we give can create the most positive change.

Over $17 billion was given to charities by Canadian donors last year and a significant portion of that is going to less effective charities. Based on our work, up to 40 per cent of donations may be wasted by donors giving based solely on the reputation of the charity or by getting distracted by salaries or administrative costs.

“Some charities create a lot of change with the donations given to them. Others have almost nothing to show for the money coming from donors” says Greg Thomson, Director of Research at Charity Intelligence. “Of the 300 Canadian charities we have analysed for impact, these Top 10 have the highest measurable demonstrated impact. Our calculations estimate this group of Top 10 Impact Charities delivers average returns of almost 7 dollars for every dollar donated, compared with overall average returns of only 1-2 dollars.”

The 2021 Top 10 Impact Charities cover frontline charities providing social services in Canada as well as international programs. Many of these charities bring evidence-based programs to developing countries, like clean water and education, which can produce high impact per dollar. Because of this, six of this year’s Top 10 Impact Charities work overseas in developing countries.

2021 Top 10 Impact Charities

Charity Location Sector
Against Malaria Foundation Canada Montreal, QC International – Health
Canadian Foodgrains Bank Winnipeg, MB International – Food Bank
The Citizens’ Foundation Oakville, ON International – Education
East York Learning Experience Toronto, ON Education
effect:hope Markham, ON International – Health
Fresh Start Recovery Calgary, AB Addiction Recovery
Indspire Ohsweken, ON First Nations – Education
JUMP Math Toronto, ON National – Education
Lifewater Canada Thunder Bay, ON International – Water
Operation Eyesight Universal Calgary, AB International – Health

2021 Top 5 Impact: Calgary Charities based on demonstrated impact per dollar donated (listed alphabetically):

 Charity  Sector  To Donate
 Calgary Food Bank  Food Bank  Donate
 Children’s Cottage Society – New  Social Services – Children  Donate
 Elizabeth Fry Society of Calgary  Social Services – Women  Donate
 Fresh Start Recovery Centre  Addiction Recovery  Donate
 Simon House Recovery Centre – New   Addiction Recovery  Donate


More information on the Top 10 Impact Charities is available on our website.

To meet Canadian donors’ growing demand for impact charities, Ci also released 6 additional lists of charities with top impact:

These Top Impact Charities are a breed apart from the over 800 Canadian charities we report on and rate. Charity Intelligence’s overall star ratings are based on an assessment of 5 objective aspects: 1. donor reporting, 2. financial transparency, 3. funding need, 4. cents to the cause, and 5. demonstrated impact. The 5-Star rated charities based on these metrics are listed in the 2021 100 Highest Rated Charities report.

The demonstrated impact rating is different and looks at only one aspect: for every dollar you donate, what’s the measurable return?

Rather than just heart-warming stories, impact donors feel good about proven results, data quality, and strong counterfactuals. Recently a charity asked, “wouldn’t you agree that making a child smile is priceless?” Our answer is “no”. Impact donors always consider opportunity costs.  Money is a scarce resource. If comparing two charities where one charity saves lives for $100,000 each and a second charity saves lives for $20,000 each, impact donors will support the second charity that creates 5 times the impact per dollar. Five lives saved compared with one life saved for the same donation. Impact donors give for the highest change created from their donations.

Some call Charity Intelligence a “charity watchdog”. We see ourselves as research analysts who help Canadian donors give better. Yes, we hold charities to account for the generous support they receive from Canadian donors and expect them to be financially transparent, and yes, we call out exorbitant overhead costs or charities that don’t need more funding. Similarly, each giving season we also call out the best impact charities we’ve found. Charity Intelligence’s reports are independent and objective – charities do not pay for ratings or listing on our website.

About Charity Intelligence: Charity Intelligence researches Canadian charities for donors. Charity Intelligence’s reports and ratings help Canadians give confidently. With greater confidence, people say they gave 32% more money. Charity Intelligence reviews and rates over 800 Canadian charities and provides in-depth reports on philanthropic sectors like Canada’s environment, cancer research, and homelessness. Currently, over 420,000 users come to Charity Intelligence’s website (www.charityintelligence.ca) annually as a go-to trusted source for information on Canadian charities. Through rigorous and independent research, Charity Intelligence helps donors be informed and give intelligently. Charity Intelligence aims to assist Canada’s dynamic sector to be more transparent, accountable, and focused on results.


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